Our Approach

Turning screen time into a scalable system for mental wellness and connection.

Three people, a young girl and two adults, sitting on a couch together, smiling while looking at a tablet device.

Why We’re Different

Most mental health efforts intervene after a crisis. We start earlier, using the screens families already rely on.

Our system is designed for prevention, co-regulation, and emotional growth; reaching children, caregivers, and families through content they already engage with.

Instead of funding isolated programs, we build an integrated system with three core pillars:

  • Content creation

  • Technology innovation

  • Research partnerships

This model aligns philanthropy with measurable outcomes and scalable reach, turning joyful storytelling into family-centered mental wellness.

A family of four, including a mother, father, daughter, and son, gathered together looking at a tablet and smiling.

Media

We develop emotionally intelligent stories that transform passive viewing into co-viewing moments of connection. Our content is:

  • Co-viewing & Co-play ready: Designed to bring children and caregivers together.

  • Developmentally Grounded: Built with play psychology, joy, and clinical insight.

  • Culturally Resonant: Reflecting diverse families and lived experience.

  • Scalable: Adaptable across streaming, education, and clinical settings.

Three family members, an adult woman and two young children, sitting on a couch and looking at a tablet together.

Research

We partner with top institutions to measure how media influences mental and emotional wellbeing. Our research explores:

  • How co-viewing impacts emotional regulation, stress, and attention.

  • How content supports caregiver-child bonding, co-regulation, and mentalization.

  • How biometrics and real-time behavior can inform future content design.

This feedback loop ensures every experience is backed by science, and every study drives deeper impact.

Mobile phone and television screen showing a virtual underwater-themed educational game for children, with QR code and avatars.

Technology

We help design and fund ethical technology that makes media interactive, safe, and healthy to engage with. Our tools:

  • Use interactive video streaming technology and ethical AI to foster empathy and reflection.

  • Encourage co-regulation and shared learning in real time.

  • Are built with privacy, accessibility, and neurodiverse families in mind.

  • Scale across homes, schools, and healthcare systems.

From Passive Viewing to Shared Healing

Healing doesn’t have to feel clinical — it can feel playful, joyful, and shared. Our three-step media model transforms screen time into a deeper experience:

A young girl and a woman sit on the floor beside a gray couch, smiling and laughing while sharing a tablet and laptop in a bright living room with large windows and green trees outside.

Co-View

Watch together through emotionally attuned storytelling.

A female healthcare professional smiling and talking to a young girl holding a teddy bear in a bright medical setting.

Connect

Spark off-screen conversation, reflection, and play.

A young girl with blonde hair and a woman, possibly her mother, sitting on a couch while playing a game on a tablet. The game has a blue background with various fruits and snacks, and a message that says 'Drag & drop the fruits on your device!'

Continue

Engage through interactive technology for adaptive learning and ongoing support.

Serving Diverse Family Needs

A happy family holding a newborn baby in a cozy room by the window.
Two individuals leaning over an open book on a table, closely examining a colorful illustration, with one person holding a pen.
Two women with different hair colors sitting close together in an enclosed space, leaning their heads on each other's shoulders.

Our system is designed to support entire family systems. We are currently developing mindful media solutions for:

  • Supporting new parents with rest, regulation, and connection.

  • Tools that align with educational and clinical pathways.

  • Stories that rebuild trust, safety, and emotional strength.

  • Programs that promote calming routines and behavioral sleep hygiene.

Explore Our Impact

What Makes This Work?

Media is the most scalable mental health delivery system in the world.

When we embed therapeutic value into content families already watch, we create low-barrier, high-impact interventions disguised as joyful entertainment.

Built for Families:

Everything we design begins with empathy for the parent, the child, and the caregiver ecosystem.

Backed by Science:

Clinical insight is embedded at every step, ensuring our content aligns with measurable behavioral outcomes.

Fueled by Philanthropy

Our venture philanthropy model aligns donor capital with scalable, public-good innovation.

Designed For Impact

Our tools and content can be delivered through homes, schools, hospitals, and community partners—ensuring access where it’s needed most.

Meet Our Collaborators