About Us

We fund the research, frameworks, and creative development the market won't, so children's media and technology can be guided by science rather than assumptions.

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Our Story

Children are growing up in a world shaped by screens, algorithms, and increasingly by AI. Most of what they encounter was designed to maximize engagement, not to support their development. The Mindful Media Foundation was founded to change that, not by building another product, but by funding the research and frameworks that should come first.

We started with a simple conviction: design is the intervention. The way media and technology are designed determines whether a child's time with screens supports their wellbeing or undermines it. That conviction has grown into a broader commitment. As AI accelerates what children encounter, the need for evidence-based guidelines, ethical frameworks, and independent research has become urgent.

Today, the Foundation funds four areas of work: research on how media, technology, and AI affect children's development, evidence-based frameworks for ethical AI in children's digital environments, pilot creative projects that prove media designed around developmental science can be built, and community access programs that ensure the benefits reach the families who need them most.

We are in our founding phase, building the research partnerships and programs that will define this work for a generation.

How The Foundation Works

How philanthropic capital becomes the independent evidence the whole ecosystem can build on.

The Mindful Media Foundation is a 501(c)(3) nonprofit, independent from but aligned with its commercial counterpart, Mindful Media.

The Foundation funds research, frameworks, and access. The company builds the commercial products that put that research into practice. These are separate organizations with distinct purposes.

We operate a venture philanthropy and catalytic capital model, directing charitable contributions across the four areas shown here: research, ethical AI frameworks, creative development, and community access.

Our institutional research partners include Boston Children's Hospital, CHU Sainte-Justine Research Center, and Evolution Health, with priorities in pediatric sleep and screen use, early childhood development, and media-based preventative interventions.

How We Drive Impact

  • We fund research partnerships with children's hospitals and academic institutions that study how media, technology, and AI affect children's development and family wellbeing. This is the foundation of everything else we do.

  • We support the development of evidence-based guidelines and ethical frameworks for AI and digital technology in children's environments. As AI outpaces existing safeguards, this work fills a gap that no single institution or company is positioned to close alone.

  • We fund pilot creative projects that demonstrate evidence-based children's media can be built. These projects, prove the model before commercial revenue can sustain it, so a new generation of research-informed children's media actually gets made.

  • We fund programs that bring evidence-based media and technology to Head Start centers, under-resourced school districts, and community health settings, so that research translates into real-world benefit for the families who need it most.

The Whole Child Standard

The Mindful Media Foundation's research contributes to the development of the Whole-Child Standard, an evidence-based framework for evaluating how children's digital products affect development, safety, and wellbeing. The Standard is defined and established by the Whole-Child Expert Committee, an independent body of researchers, clinicians, and child development specialists.

The Standard looks at the whole child, not just data privacy or screen time, but developmental impact, emotional safety, family dynamics, and the ethical use of AI in children's environments. The Foundation's role is to fund the research that informs the Standard and to keep that evidence base independent, rigorous, and grounded in developmental science.

Meet The Team

The Mindful Media Foundation's team and advisors bring experience across children's media, behavioral health research, sleep science, child development, and creative production. Our research collaborations extend this expertise through partnerships with leading children's hospitals and academic institutions. Our team members have come from institutions such as UCLA, YouTube, Nickelodeon, Disney, AppleTV, US Department of Education, The American Academy of Pediatrics, and others.

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